Industrial designers come up with new and interesting things that makes us dream nicely about our future. From simple items to complicated ones, they are designing new products that fascinate us and are meant to help us and make our life easier and more practical in the near or, let’s hope not, far future.
Traditional approaches to innovation no longer cut it. Understanding the context in which people buy and use products and services is crucial to their design, brand positioning and ultimate success. A good product isn’t just something that you can’t resist pulling off the shelf. It’s the satisfaction of a human need, packaged into something that can be yours.
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